A new business owner is one of the most common sights in our society today. Whether you operate a small startup or are planning to expand an existing business, it helps to know where and how your money will be spent. With the economy in its current state, there is no need to waste unnecessary funds on tools that may never bring in revenue. It can be tempting to hire a professional marketing team or purchase expensive billboards, but these methods are not always necessary.
Many entrepreneurs are unaware of how easy it is to advertise their startup using assets they already own or why it is crucial to think outside the box when choosing places for advertising.
Using What You Already Have
Parking a business vehicle or having an advertising item somewhere it can be seen by the public without being too intrusive is an excellent way to start advertising. By decorating your car with your business logo or name, you get to promote your business while going about your daily routine. Often, your customers will tend to be in the same places as you are, so your car will be an excellent and efficient way to remind them that your company exists. It also helps you stand out in a crowd of cars and builds up brand awareness.
Keep the vehicle well maintained so that people have a pleasant view of it and are more likely to remember it later. If this is the first impression people will have of your brand, you do not want them to be put off by a poorly maintained vehicle. Beyond that, your custom truck decals are not going to draw attention well if you have a thick layer of dirt and grime covering it up.
When you are not using this vehicle, make sure to park it in locations that will help people see your business logo and information. Customers shopping near commercial properties often have their attention directed towards the entrances or offices of these businesses. This is why it pays to strategically park a car next to an entrance and put up a sign with your name on it. You can promote upcoming events or special offers this way and also draw people into your business.
Using Your Walls
Many entrepreneurs are surprised when they find where more advertising space is available than they initially thought. A large portion of business advertising can be accomplished by simply putting posters on the walls of your office, home or building. This is a great way to advertise on the cheap.
To ensure that your posters are put in high traffic areas, consider hanging them by main entrances and places where people will gather. You might also try to choose to hang posters in more unusual or surprising places to catch people off guard and inspire them to tell their friends about it.
When designing your advertisements, no matter where they go, certain pieces of information should be highlighted, so they get the most attention. For most situations, this will include your name, the company’s name, and maybe a catchy slogan. You should also list important contact information or website addresses for customers who want to learn more about your business.
A lot of people make the mistake of including too much information on their signs or posters. Those who will be viewing your advertisements probably will not have time to read everything you have to say, so it is a good idea to prioritize your most important information first and then list any extra details in smaller text or somewhere else. Those additional details are still important, but they don’t need to stand out as much as your company or brand name.
You can also include the names of your products and services. As people view this information in detail, it will remind them of what you sell so that when they want to purchase that thing, they will remember your company.
Become a Memorable Landmark
There are endless ways to advertise a business, but whatever you choose, make sure that it will draw attention to your name and logo. Also, take advantage of the potential for word-of-mouth marketing by going beyond conventional advertising and putting interesting or unexpected signs in places where people will see them. You want people to immediately remember your brand whenever they think about it in the future.
Consider the way the public is seeing you. If your customers see a company that is not clearly defined from other businesses, they will be less likely to return. You want them to have a clear image of your business in their minds so they can describe it to others as well as remember what you sell and how your company can help them.
Taking these steps to make your company memorable will pay off in the long run. When someone hears about a service that is available or needs it, they will be more likely and inspired to turn directly to you for help because of all the positive feelings they have towards your business and its advertising materials.
Effective advertising doesn’t need to be expensive, especially when you are just getting starting. By learning where to advertise and how to use assets you already own, you save money while still promoting your business in a way that gets your name out there and has customers coming back for more.