Apart from all the political posts, memes, and opinions platform, Twitter has become one of the most prominent platforms for commercial activities. As a result, the businesses are recruiting people from Twitter. Moreover, recruitment is just a secondary function of this platform.
Twitter is excellent for the marketing of businesses as well. Companies are using this platform extensively to reach their customers and target potential ones. The most significant benefit of Twitter advertisements is personalisation. There is no other platform that provides more personalisation than twitter.
Although this may seem easy, this platform also requires extensive research and services from a social media marketing agency in Singapore. These agencies know how this platform works and what strategies will increase the effectiveness of an advertisement. These are some common strategies that apply to all kinds of businesses.
These are the 7 best Twitter strategies for your business.
Identify resonating content
Businesses should identify the type of content that their target market engages with. You should identify the content that your customers like or most likely retweet and try to resonate with that content in your tweets. The best thing to do is to engage a social media agency in Singapore.
Identify and track influencers
Twitter is one of the biggest platforms for influencer marketing. Businesses who want to make the most of their Twitter advertising try to include the influencers in their tweets. This strategy will help you gain more followers and probably more customers as well.
Use humour in your tweets
Twitter is a microblogging platform that’s popular with younger users. As they have an active online presence, they expect brands to engage with them regularly. The best conversion rate has been provided by the advertisements that have incorporated humour into them. Social media marketing agencies in Singapore hire people from this category to create humorous content.
Keep up the creativity and visuals
There is a maximum character count for the Twitter post. You can put in up to 280 characters to develop your tweet. This is a challenge for marketers who want to be able to tell their story in a concise, impactful way. The best solution is to post visual content on your platform and use the best creative skills to tell your story intriguingly.
Leverage the “Advanced Twitter Search” Feature
This feature allows you to analyse your tweet and see who is talking about it. So you will know exactly what people are talking about your brand, and you will also have a review database of your followers. From this, you can learn the performance of your brand in the market.
Use Twitter polls to analyse user opinions
One of the best features of Twitter is the user polls. This innovative feature allows businesses to conduct polls and find out where their customers are leaning towards. With this, businesses can collect valuable information from their customers.
Provide Customer Support
Any social media marketing agency in Singapore will tell you to engage some people from your organisations to provide customer support through Twitter. The aspect of personalisation comes into play wherein the businesses engage directly with their customers.